/* YupayQuipu · estilos del sitio (v2)
   Paleta y tipografías heredadas del sitio actual. */
:root{
  color-scheme: light;
  --bg:#e7eff8; --panel:#eef2f6; --panel-2:#f6f8fa; --paper:#fffefa; --sand:#f3ebdc;
  --ice:#e7eff8; --tint-teal:#ddf0ec; --blue-2:#173f66;
  --ink:#13202d; --muted:#586674; --rule:#d6dde4;
  --brand:#1f4e79; --hero-a:#1f4e79; --hero-b:#0f2c47; --navy:#0f2c47;
  --on-brand:#ffffff; --on-brand-soft:#c9dbee;
  --teal:#00897f; --teal-2:#00a99d; --accent:#e0612d; --accent-2:#eb6834; --accent-soft:#fbe7dd;
  --bad:#b3261e; --good:#1f4e79; --bar:#c7d5e3;
  --shadow:rgba(15,30,45,.10);
  --font-display:"Archivo","Arial Narrow","Helvetica Neue",Arial,sans-serif;
  --font-body:"Source Sans 3","Segoe UI","Helvetica Neue",Arial,sans-serif;
  --font-mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,Consolas,monospace;
  --wrap:1180px; --radius:10px; --header-h:72px;
}
*,*::before,*::after{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth;scroll-padding-top:calc(var(--header-h) + 12px);-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--font-body);font-size:18px;line-height:1.55;-webkit-font-smoothing:antialiased}
img,video,svg,canvas{max-width:100%;display:block}
a{color:var(--brand)}
a:hover{color:var(--accent)}
:focus-visible{outline:3px solid var(--accent);outline-offset:3px;border-radius:4px}
.wrap{width:min(var(--wrap),calc(100% - 48px));margin-inline:auto}
.skip{position:absolute;left:-9999px;top:8px;background:#fff;color:var(--ink);padding:10px 14px;z-index:100;border-radius:6px}
.skip:focus{left:12px}
.sr-only{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
h1,h2,h3{font-family:var(--font-display);line-height:1.08;letter-spacing:-.02em;margin:0;color:inherit}
h2{font-size:clamp(30px,3.6vw,46px);font-weight:800}
h3{font-size:22px;font-weight:700;letter-spacing:-.01em}
p{margin:0 0 1em}
.eyebrow{font-family:var(--font-mono);font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--brand);margin:0 0 14px;font-weight:500}
.section .section-head .eyebrow::before{content:"";display:inline-block;width:22px;height:3px;border-radius:2px;background:var(--accent-2);vertical-align:middle;margin:-2px 10px 0 0}
.lead{font-size:20px;color:var(--muted);max-width:720px}
.muted{color:var(--muted)}
.small{font-size:15px}
.mono{font-family:var(--font-mono)}

/* Botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:12px 24px;border-radius:6px;font-family:var(--font-body);font-weight:700;font-size:18px;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .15s ease,background .15s ease,color .15s ease,border-color .15s ease;line-height:1.1}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--accent);color:#fff;border-color:var(--accent)}
.btn-primary:hover{background:#c9511f;border-color:#c9511f;color:#fff}
.btn-light{background:#fff;color:var(--ink);border-color:#fff}
.btn-light:hover{background:var(--panel);color:var(--ink)}
.btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.55)}
.btn-ghost:hover{border-color:#fff;color:#fff;background:rgba(255,255,255,.08)}
.btn-outline{background:transparent;color:var(--brand);border-color:var(--brand)}
.btn-outline:hover{background:var(--brand);color:#fff}
.btn-sm{min-height:42px;padding:8px 16px;font-size:16px}
.link-arrow{font-weight:700;text-decoration:none;color:var(--brand);display:inline-flex;gap:6px;align-items:center}
.link-arrow:hover{color:var(--accent)}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(15,44,71,.97);backdrop-filter:saturate(1.4) blur(10px);color:#fff;border-bottom:1px solid rgba(255,255,255,.08)}
.header-inner{height:var(--header-h);display:flex;align-items:center;justify-content:space-between;gap:20px}
.brand{display:flex;align-items:center;color:#fff;text-decoration:none}
.brand:hover{color:#fff}
.brand .logo{height:30px;width:auto;color:#fff}
.nav{display:flex;align-items:center;gap:26px}
.nav a{color:#dfe9f3;text-decoration:none;font-size:17px;font-weight:500}
.nav a:hover,.nav a[aria-current="true"]{color:#fff}
.nav .btn{color:var(--ink)}
.nav .btn:hover{color:var(--ink)}
.menu-btn{display:none;background:none;border:1px solid rgba(255,255,255,.35);color:#fff;border-radius:6px;width:46px;height:46px;cursor:pointer;align-items:center;justify-content:center}
.menu-btn svg{width:22px;height:22px}
.mobile-nav{display:none}

/* Hero */
.hero{position:relative;overflow:hidden;color:#fff;background:linear-gradient(160deg,var(--hero-a) 0%,var(--hero-b) 70%)}
.hero canvas{position:absolute;inset:0;width:100%;height:100%;opacity:.55;pointer-events:none}
.hero-inner{position:relative;display:grid;grid-template-columns:minmax(0,1.35fr) minmax(300px,.65fr);gap:56px;align-items:center;padding:56px 0 40px}
.hero .eyebrow{color:var(--on-brand-soft)}
.hero h1{font-size:clamp(40px,4.7vw,74px);font-weight:800;line-height:1.0;letter-spacing:-.03em;margin:0 0 22px;max-width:15ch}
.hero h1 em{font-style:normal;color:var(--accent-2)}
.hero .lead{color:#dce7f2;font-size:clamp(18px,1.45vw,21px);max-width:640px;margin-bottom:28px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.hero-note{margin:16px 0 0;font-size:15px;color:var(--on-brand-soft);display:flex;gap:18px;flex-wrap:wrap}
.hero-note span::before{content:"✓ ";color:var(--teal-2);font-weight:700}
.region-card{background:rgba(255,255,255,.97);color:var(--ink);border-radius:14px;padding:24px;box-shadow:0 24px 60px rgba(4,16,28,.35)}
.region-card .eyebrow{color:var(--teal);margin-bottom:10px}
.region-card h2{font-size:24px;margin-bottom:14px}
.region-card select{width:100%}
.rc-value{font-family:var(--font-display);font-size:44px;font-weight:800;letter-spacing:-.02em;margin:14px 0 2px;color:var(--brand)}
.rc-sub{font-size:15px;color:var(--muted);margin:0 0 12px}
.rc-row{display:flex;justify-content:space-between;border-top:1px solid var(--rule);padding:9px 0;font-size:16px}
.rc-row b{font-family:var(--font-mono);font-weight:500}
.rc-actions{display:grid;gap:10px;margin-top:14px}
.kpis{position:relative;display:grid;grid-template-columns:repeat(5,1fr);border-top:1px solid rgba(255,255,255,.18);margin-top:8px}
.kpi{padding:22px 18px 26px 0}
.kpi + .kpi{padding-left:18px;border-left:1px solid rgba(255,255,255,.18)}
.kpi .k-label{font-family:var(--font-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-brand-soft)}
.kpi .k-value{font-family:var(--font-mono);font-size:30px;font-weight:500;margin-top:6px}
.kpi .k-sub{font-size:14px;color:var(--on-brand-soft)}
.kpi-source{position:relative;font-size:13px;color:var(--on-brand-soft);padding-bottom:22px;margin:0}

/* Barra de confianza */
.trust{background:var(--navy);color:#cfdbe7;border-top:1px solid rgba(255,255,255,.08)}
.trust .wrap{display:flex;flex-wrap:wrap;gap:12px 32px;align-items:center;justify-content:space-between;padding:16px 0;font-size:15px}
.trust strong{color:#fff;font-weight:600}
.trust .sources{display:flex;gap:18px;flex-wrap:wrap;font-family:var(--font-mono);letter-spacing:.08em;font-size:13px;color:#fff}

/* Secciones */
/* Ninguna sección va en blanco: celeste, verde agua y arena se alternan con bandas azules;
   el blanco queda solo para las tarjetas. */
.section{padding:88px 0;background:var(--ice)}
.section-alt{background:var(--tint-teal)}
.section-sand{background:var(--sand)}
.section-dark{background:var(--navy);color:#fff}
.section-blue{background:linear-gradient(160deg,var(--hero-a) 0%,var(--blue-2) 100%);color:#fff}
.section-dark .eyebrow{color:#f0a57f}
.section-blue .eyebrow{color:#8fe3da}
.section-dark .lead,.section-dark .muted{color:#c3d2e0}
.section-blue .lead,.section-blue .muted{color:#d3e1ee}
.section:not(.section-dark):not(.section-blue) .section-head h2{color:var(--navy)}
.card,.question,.segment,.finding,.ex-panel,.ranking,.form,.symbol-box{color:var(--ink)}
.section-head{max-width:760px;margin-bottom:40px}
.section-head h2{margin-bottom:14px}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.card{background:#fff;border:1px solid var(--rule);border-radius:var(--radius);padding:28px;display:flex;flex-direction:column}
.card h3{margin-bottom:10px}
.card p{color:var(--muted);font-size:17px}
.card .card-foot{margin-top:auto;padding-top:14px;display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap;border-top:1px solid var(--rule)}
.card .tag{font-family:var(--font-mono);font-size:13px;color:var(--muted)}
.card-hover{transition:transform .2s ease,border-color .2s ease,box-shadow .2s ease}
.card-hover:hover{transform:translateY(-3px);border-color:#b8c6d4;box-shadow:0 14px 34px var(--shadow)}

/* Preguntas */
.questions{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.question{position:relative;background:#fff;border:1px solid var(--rule);border-top:4px solid var(--brand);border-radius:var(--radius);padding:28px 26px 24px;text-decoration:none;color:var(--ink);display:flex;flex-direction:column;gap:14px}
.question:nth-child(2){border-top-color:var(--teal-2)}
.question:nth-child(3){border-top-color:var(--accent-2)}
.question .q-num{font-family:var(--font-mono);font-size:13px;color:var(--accent);letter-spacing:.1em}
.question h3{font-size:26px}
.question p{color:var(--muted);font-size:17px;margin:0}
.question .link-arrow{margin-top:auto}
.question:hover{border-color:var(--brand);color:var(--ink)}

/* Para quién */
.segments{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.segment{background:#fff;border-radius:var(--radius);border:1px solid var(--rule);border-top:4px solid var(--brand);padding:22px 20px;display:flex;flex-direction:column;gap:10px}
.segment:nth-child(2){border-top-color:var(--teal)}
.segment:nth-child(3){border-top-color:var(--accent)}
.segment:nth-child(4){border-top-color:#7fa6cc}
.segment .s-num{font-family:var(--font-mono);font-size:12px;color:var(--muted);letter-spacing:.1em}
.segment h3{font-size:20px}
.segment p{color:var(--muted);font-size:16px;margin:0}
.segment ul{margin:0;padding:0;list-style:none;font-size:15px;color:var(--ink)}
.segment li{padding:5px 0;border-top:1px dashed var(--rule)}
.segment .link-arrow{margin-top:auto;padding-top:8px;font-size:16px}

/* Formularios */
label{font-weight:600;font-size:16px;display:block;margin-bottom:6px}
.opt{font-weight:400;color:var(--muted);font-size:14px}
input,select,textarea{width:100%;font:inherit;font-size:17px;padding:12px 14px;border:1px solid #b9c6d3;border-radius:6px;background:#fff;color:var(--ink)}
select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--muted) 50%),linear-gradient(135deg,var(--muted) 50%,transparent 50%);background-position:calc(100% - 20px) 50%,calc(100% - 14px) 50%;background-size:6px 6px;background-repeat:no-repeat;padding-right:38px}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--brand);box-shadow:0 0 0 3px rgba(31,78,121,.18)}
textarea{min-height:120px;resize:vertical}

/* Explorador */
.explorer{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:24px;align-items:start}
.ex-panel{background:#fff;border:1px solid var(--rule);border-radius:14px;overflow:hidden;box-shadow:0 14px 34px var(--shadow)}
.ex-head{background:linear-gradient(160deg,var(--hero-a),var(--hero-b));color:#fff;padding:20px 22px 18px}
.ex-head label{color:var(--on-brand-soft);font-family:var(--font-mono);font-size:12px;font-weight:500;letter-spacing:.12em;text-transform:uppercase}
.ex-head select{font-weight:700}
.ex-headline{margin:14px 0 0;font-size:16px;color:#dce7f2}
.ex-headline b{display:block;font-family:var(--font-display);font-size:36px;font-weight:800;letter-spacing:-.02em;color:#fff;line-height:1.1}
.ex-headline .hl{color:#ffb48f;font-weight:600}
.ex-list{list-style:none;margin:0;padding:4px 22px}
.ex-row{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:2px 14px;padding:12px 0;border-top:1px solid var(--rule)}
.ex-row:first-child{border-top:0}
.ex-row .t{font-weight:700;font-size:16px;display:block}
.ex-row .d{font-size:13px;color:var(--muted);display:block;line-height:1.35}
.ex-row .v{font-family:var(--font-mono);font-size:22px;color:var(--brand);align-self:center;text-align:right}
.ex-row .n{grid-column:1 / -1;display:flex;flex-wrap:wrap;align-items:center;gap:4px 10px;font-size:13px;color:var(--muted)}
.ex-row .r{margin-left:auto;font-family:var(--font-mono);font-size:12px}
.delta{font-family:var(--font-mono);font-size:13px;font-weight:500;padding:1px 8px;border-radius:99px;display:inline-block}
.delta.up{background:#dcebf7;color:var(--brand)}
.delta.down{background:#fbe5e1;color:var(--bad)}
.ex-cta{background:var(--accent-soft);border-top:1px solid #f3c7b2;padding:16px 22px;display:flex;gap:14px;align-items:center;justify-content:space-between;flex-wrap:wrap}
.ex-cta p{margin:0;font-size:16px;max-width:40ch}
.ranking{background:#fff;border:1px solid var(--rule);border-radius:14px;padding:20px 20px 16px;box-shadow:0 14px 34px var(--shadow)}
.ex-more{display:block;width:100%;margin-top:10px;background:var(--ice);border:1px dashed #9fb6cc;border-radius:8px;padding:9px 12px;font:inherit;font-size:15px;font-weight:600;color:var(--brand);cursor:pointer}
.ex-more:hover{background:#dbe7f3}
.bar-gap{text-align:center;color:var(--muted);letter-spacing:.3em;font-size:13px;line-height:1;padding:2px 0}
.bar-row .rk{display:inline-block;width:24px;font-family:var(--font-mono);font-size:12px;font-style:normal;color:var(--muted)}
.tabs{display:flex;flex-wrap:wrap;gap:6px;margin:6px 0 14px}
.tab{border:1px solid var(--rule);background:var(--panel-2);border-radius:99px;padding:6px 12px;font:inherit;font-size:14px;cursor:pointer;color:var(--ink)}
.tab[aria-pressed="true"]{background:var(--brand);border-color:var(--brand);color:#fff}
.bars{display:grid;gap:3px}
.bar-row{display:grid;grid-template-columns:140px 1fr 76px;gap:10px;align-items:center;background:none;border:0;padding:4px 4px;font:inherit;font-size:14px;text-align:left;cursor:pointer;border-radius:4px;color:var(--ink);width:100%}
.bar-row:hover{background:var(--panel)}
.bar-row .bar{height:12px;background:#e6edf4;border-radius:3px;position:relative}
.bar-row .bar i{position:absolute;left:0;top:0;bottom:0;background:#3f7bb0;border-radius:3px}
.bar-row.sel{background:var(--accent-soft)}
.bar-row.sel .bar i{background:var(--accent)}
.bar-row.sel .nm{font-weight:700}
.bar-row .vl{font-family:var(--font-mono);text-align:right;font-size:13px;white-space:nowrap}
.bar-row .nm{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.bar-row.nat{cursor:default;border-top:1px dashed var(--rule);margin-top:4px;padding-top:8px}
.bar-row.nat .bar i{background:var(--navy)}
.bar-row.nat .nm{font-weight:700}
.ex-links{margin-top:14px;font-size:15px}

/* Muestra */
.sample{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:40px;align-items:center}
.pages{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.page-thumb{margin:0;background:#fff;border:1px solid var(--rule);border-radius:8px;padding:8px;cursor:zoom-in;box-shadow:0 8px 24px var(--shadow);transition:transform .2s ease}
.page-thumb:hover{transform:translateY(-4px) rotate(-.5deg)}
.page-thumb img{width:100%;height:auto;aspect-ratio:794/1123;object-fit:cover;background:var(--panel)}
.page-thumb figcaption{font-size:13px;color:var(--muted);padding:8px 2px 2px}
.lightbox{position:fixed;inset:0;background:rgba(6,16,26,.88);display:none;align-items:center;justify-content:center;z-index:90;padding:24px}
.lightbox.open{display:flex}
.lightbox img{max-height:92vh;width:auto;border-radius:6px;background:#fff}
.lightbox button{position:absolute;top:16px;right:16px;background:#fff;border:0;border-radius:99px;width:44px;height:44px;font-size:22px;cursor:pointer}

/* El Niño */
.nino{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:28px;align-items:start}
.nino-kpis{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:16px}
.nino-kpi{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:var(--radius);padding:18px}
.nino-kpi .t{font-weight:700}
.nino-kpi .d{font-size:14px;color:#b8c9da;min-height:20px}
.nino-kpi .v{font-family:var(--font-mono);font-size:32px;margin:8px 0 0;color:#ffb48f}
.nino-kpi .s{font-size:15px;color:#dce7f2}
.section-dark select{background-color:#fff}
.section-dark label{color:#fff}
.nino-bars{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.12);border-radius:var(--radius);padding:20px}
.nino-bars h3{font-size:18px;margin-bottom:12px}
.nb-row{display:grid;grid-template-columns:128px 1fr 64px;gap:10px;align-items:center;font-size:14px;padding:3px 4px;border-radius:4px;background:none;border:0;color:#dfe9f3;width:100%;text-align:left;font:inherit;font-size:14px;cursor:pointer}
.nb-row:hover{background:rgba(255,255,255,.06)}
.nb-row .bar{height:12px;position:relative}
.nb-row .bar i{position:absolute;top:0;bottom:0;left:0;background:#6f8aa5;border-radius:3px}
.nb-row.pos .bar i{background:var(--teal-2)}
.nb-row.sel{background:rgba(235,104,52,.18)}
.nb-row.sel .bar i{background:var(--accent-2)}
.nb-row .vl{font-family:var(--font-mono);text-align:right}
.nino-note{font-size:14px;color:#b8c9da;margin-top:14px}
.nino-cta{margin-top:20px;display:flex;gap:12px;flex-wrap:wrap}
.video-wrap{display:grid;grid-template-columns:minmax(0,.55fr) minmax(0,.45fr);gap:36px;align-items:center;margin-top:56px;padding-top:44px;border-top:1px solid rgba(255,255,255,.14)}
.video-wrap video{width:100%;height:auto;max-width:420px;border-radius:12px;background:#000;aspect-ratio:1080/1350;object-fit:cover;margin-inline:auto}

/* Diagnósticos */
.offer{margin-top:22px;background:var(--navy);color:#fff;border-radius:var(--radius);padding:22px 26px;display:flex;justify-content:space-between;align-items:center;gap:18px;flex-wrap:wrap}
.offer p{margin:0;font-size:18px;max-width:62ch}
.offer strong{color:#ffb48f}

/* Servicios */
.svc-tabs{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:22px}
.svc-group{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.price{font-family:var(--font-mono);font-size:14px;color:var(--teal)}
/* Franja de color por tipo: diagnósticos en los tres colores de la marca; servicios por grupo */
#diagnosticos .card{border-top:4px solid var(--brand)}
#diagnosticos .card:nth-child(2){border-top-color:var(--teal-2)}
#diagnosticos .card:nth-child(3){border-top-color:var(--accent-2)}
.svc-group .card{border-left:4px solid var(--teal-2)}
.svc-group .card[data-group="suscripcion"]{border-left-color:var(--brand)}
.svc-group .card[data-group="medida"]{border-left-color:var(--accent-2)}
.card h3{color:var(--navy)}

/* Hallazgos */
.findings{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.finding{background:#fff;border:1px solid var(--rule);border-radius:var(--radius);padding:24px}
.finding .big{font-family:var(--font-display);font-weight:800;font-size:40px;letter-spacing:-.02em;color:var(--brand);line-height:1}
.finding:nth-child(3n+2) .big{color:var(--accent)}
.finding:nth-child(3n) .big{color:var(--teal)}
.finding p{margin:12px 0 10px;font-size:17px}
.finding .src{font-family:var(--font-mono);font-size:12px;color:var(--muted);letter-spacing:.06em}

/* Cómo trabajamos */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;counter-reset:s;position:relative}
.step{padding:0 22px 0 0;position:relative}
.step + .step{padding-left:22px;border-left:1px solid rgba(255,255,255,.16)}
.step .s-k{font-family:var(--font-mono);font-size:13px;letter-spacing:.12em;color:#f0a57f}
.step h3{font-size:24px;margin:12px 0 8px}
.step p{color:#c3d2e0;font-size:16px;margin:0 0 10px}
.step .s-time{font-family:var(--font-mono);font-size:13px;color:#fff;background:rgba(255,255,255,.1);border-radius:99px;padding:3px 10px;display:inline-block}
.knot-line{display:flex;align-items:center;margin-bottom:22px}
.knot-line i{width:18px;height:18px;border-radius:50%;background:#7e98b2;display:block}
.knot-line b{flex:1;height:3px;background:#7e98b2;display:block}
.step:last-child .knot-line i{background:var(--accent-2)}

/* Rigor */
.rigor{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.rigor .card{border-left:4px solid var(--teal)}

/* Marca */
.brand-story{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:56px;align-items:center}
.symbol-box{background:#fff;border:1px solid #e3dccd;border-radius:14px;padding:28px}
.symbol-box svg{width:100%;max-width:260px;height:auto;margin:8px auto 4px}
.symbol-legend{display:grid;grid-template-columns:repeat(2,1fr);gap:6px 18px;margin-top:16px;font-size:14px;color:var(--muted)}
.symbol-legend span::before{content:"";display:inline-block;width:10px;height:10px;border-radius:50%;background:var(--brand);margin-right:8px;vertical-align:middle}
.symbol-legend span.hl::before{background:var(--accent-2)}
.quote{font-family:var(--font-display);font-size:24px;line-height:1.35;color:var(--brand);border-left:4px solid var(--accent);padding-left:18px;margin:18px 0}
.closing{font-weight:700;color:var(--brand)}

/* Equipo */
.team{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.person{display:grid;grid-template-columns:96px 1fr;gap:18px;align-items:start}
.avatar{width:96px;height:96px;object-fit:cover;box-shadow:0 0 0 3px #fff,0 0 0 4px var(--rule);border-radius:50%;background:var(--brand);color:#fff;display:grid;place-items:center;font-family:var(--font-display);font-weight:800;font-size:26px}
.person .role{font-size:15px;color:var(--teal);font-weight:600;margin-bottom:8px}

/* FAQ */
.faq{max-width:860px}
.faq details{background:#fff;border:1px solid var(--rule);border-left:4px solid var(--teal-2);border-radius:10px;padding:16px 20px;margin-bottom:10px}
.faq details[open]{border-left-color:var(--accent-2)}
.faq summary{cursor:pointer;font-weight:700;font-size:19px;list-style:none;display:flex;justify-content:space-between;gap:18px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:var(--font-mono);font-size:22px;color:var(--accent);line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{margin:12px 0 0;color:var(--muted)}

/* Contacto */
.contact{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:48px;align-items:start}
.contact-aside .points{list-style:none;padding:0;margin:20px 0}
.contact-aside .points li{padding:10px 0 10px 30px;border-top:1px solid var(--rule);position:relative}
.contact-aside .points li::before{content:"";position:absolute;left:4px;top:17px;width:12px;height:12px;border-radius:50%;background:var(--teal)}
.contact-aside .points li:last-child::before{background:var(--accent)}
.direct{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}
.section-blue .contact-aside .points li{border-top-color:rgba(255,255,255,.2)}
.section-blue .contact-aside .points li::before{background:var(--teal-2)}
.section-blue .contact-aside .points li:last-child::before{background:var(--accent-2)}
.section-blue .contact-aside .btn-outline{color:#fff;border-color:rgba(255,255,255,.6)}
.section-blue .contact-aside .btn-outline:hover{background:#fff;color:var(--navy);border-color:#fff}
.form{background:#fff;border:1px solid var(--rule);border-radius:14px;padding:28px;box-shadow:0 18px 40px var(--shadow)}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form .field{margin-bottom:16px}
.form .check{display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:15px;color:var(--muted)}
.form .check input{width:20px;height:20px;margin-top:2px;flex:none}
.form .hp{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}
.form .err{color:var(--bad);font-size:14px;margin-top:4px;display:none}
.form .field.invalid .err{display:block}
.form .field.invalid input,.form .field.invalid select,.form .field.invalid textarea{border-color:var(--bad)}
.form-status{margin-top:12px;font-size:16px}
.form-status.error{color:var(--bad)}
.form-success{display:none;text-align:left}
.form-success.show{display:block}
.form-success h3{font-size:28px;margin-bottom:10px;color:var(--brand)}
.form button[type=submit]{width:100%}
.form button[disabled]{opacity:.7;cursor:progress}

/* Footer */
.site-footer{background:#0b2238;color:#c3d2e0;padding:56px 0 28px;font-size:15px}
.footer-grid{display:grid;grid-template-columns:1.2fr 1fr 1fr 1fr;gap:32px}
.site-footer h4{font-family:var(--font-mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:#fff;margin:0 0 12px;font-weight:500}
.site-footer a{color:#dfe9f3;text-decoration:none}
.site-footer a:hover{color:#fff;text-decoration:underline}
.site-footer ul{list-style:none;padding:0;margin:0;display:grid;gap:6px}
.site-footer .cols-2{grid-template-columns:1fr 1fr;column-gap:14px}
.footer-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:36px;padding-top:20px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:14px}
.linkbtn{background:none;border:0;padding:0;color:#dfe9f3;font:inherit;cursor:pointer;text-decoration:underline}

/* Barra móvil y cookies */
.mobile-cta{position:fixed;left:0;right:0;bottom:0;z-index:60;display:none;gap:10px;padding:10px 14px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.98);border-top:1px solid var(--rule);box-shadow:0 -8px 24px var(--shadow);transform:translateY(110%);transition:transform .25s ease}
.mobile-cta.show{transform:none}
.mobile-cta .btn{flex:1;min-height:48px;font-size:17px}
.mobile-cta .wa{flex:0 0 52px;padding:0;background:#1f9d55;border-color:#1f9d55;color:#fff}
.cookie-banner{position:fixed;left:16px;right:16px;bottom:16px;z-index:95;max-width:640px;margin-inline:auto;background:#fff;color:var(--ink);border:1px solid var(--rule);border-radius:12px;box-shadow:0 18px 50px rgba(6,16,26,.25);padding:18px 20px;font-size:15px}
.cookie-banner p{margin:0 0 12px}
.cookie-banner .cb-actions{display:flex;gap:10px;flex-wrap:wrap}
.cookie-banner .btn{min-height:42px;font-size:15px;padding:8px 16px}

/* Página de región / sector */
.page-hero{background:linear-gradient(160deg,var(--hero-a),var(--hero-b));color:#fff;padding:48px 0 44px}
.page-hero .eyebrow{color:var(--on-brand-soft)}
.page-hero h1{font-size:clamp(34px,4.2vw,58px);font-weight:800;margin-bottom:16px;max-width:22ch}
.page-hero .lead{color:#dce7f2}
.crumbs{font-size:14px;margin-bottom:18px;color:var(--on-brand-soft)}
.crumbs a{color:#fff}
.data-table{width:100%;border-collapse:collapse;background:#fff;border:1px solid var(--rule);border-radius:var(--radius);overflow:hidden;font-size:16px}
.data-table th,.data-table td{padding:12px 14px;border-bottom:1px solid var(--rule);text-align:left;vertical-align:top}
.data-table th{background:var(--panel-2);font-size:14px;font-family:var(--font-mono);font-weight:500;letter-spacing:.04em;color:var(--muted)}
.data-table td.num{font-family:var(--font-mono);white-space:nowrap}
.table-scroll{overflow-x:auto}
.reading{display:grid;gap:12px;padding:0;margin:0;list-style:none}
.reading li{background:#fff;border:1px solid var(--rule);border-left:4px solid var(--brand);border-radius:8px;padding:14px 16px}
.share{display:flex;gap:10px;flex-wrap:wrap;margin-top:18px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{display:inline-block;padding:6px 12px;border-radius:99px;border:1px solid var(--rule);background:#fff;text-decoration:none;color:var(--ink);font-size:15px}
.chip:hover{border-color:var(--brand);color:var(--brand)}
.chip.cur{background:var(--brand);color:#fff;border-color:var(--brand)}
.split{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:32px;align-items:start}
.cta-band{background:var(--accent-soft);border:1px solid #f3c7b2;border-radius:14px;padding:28px;display:flex;justify-content:space-between;align-items:center;gap:18px;flex-wrap:wrap}
.cta-band h2{font-size:28px;margin-bottom:6px}
.cta-band p{margin:0;color:var(--muted)}

/* Los hijos de grillas pueden encogerse (evita desbordes en móvil) */
.explorer > *,.nino > *,.sample > *,.brand-story > *,.contact > *,.split > *,.video-wrap > *,.hero-inner > *{min-width:0}
.pages{grid-template-columns:repeat(3,minmax(0,1fr))}
.nino-kpis.four{grid-template-columns:repeat(4,minmax(0,1fr))}
.page-hero .nino-kpi .v{color:#ffb48f}
.page-hero .nino-kpi .d{color:#c9dbee}

/* Reveal */
.reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* Responsive */
@media (max-width:1080px){
  .nav{gap:18px}.nav a{font-size:16px}
  .hero-inner{grid-template-columns:1fr;gap:28px}
  .region-card{display:none}
  .kpis{grid-template-columns:repeat(3,1fr)}
  .kpi:nth-child(4){padding-left:0;border-left:0}
  .segments,.grid-4{grid-template-columns:repeat(2,1fr)}
  .explorer,.nino,.sample,.brand-story,.contact,.split,.video-wrap{grid-template-columns:1fr}
  .svc-group,.findings,.grid-3,.questions{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:repeat(2,1fr);row-gap:32px}
  .step:nth-child(3){padding-left:0;border-left:0}
  .nino-kpis.four{grid-template-columns:repeat(2,minmax(0,1fr))}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:860px){
  :root{--header-h:64px}
  .nav{display:none}
  .menu-btn{display:inline-flex}
  .brand .logo{height:26px}
  .mobile-nav{display:none;position:fixed;top:var(--header-h);left:0;right:0;bottom:0;background:var(--navy);padding:18px 24px 32px;overflow-y:auto;z-index:49}
  .mobile-nav.open{display:block}
  .mobile-nav a{display:block;color:#fff;text-decoration:none;font-size:22px;font-weight:600;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.1)}
  .mobile-nav .btn{margin-top:22px;width:100%;color:#fff;border-bottom:0}
  .mobile-cta{display:flex}
  body.has-mobile-cta .site-footer{padding-bottom:96px}
}
@media (max-width:640px){
  body{font-size:17px}
  .wrap{width:calc(100% - 32px)}
  .section{padding:60px 0}
  .hero-inner{padding:36px 0 24px}
  .hero h1{font-size:clamp(36px,10.4vw,50px)}
  .hero .lead{font-size:18px}
  .hero-actions .btn{width:100%}
  .hero-note{font-size:14px;gap:6px 14px}
  .kpis{grid-template-columns:repeat(2,1fr)}
  .kpi,.kpi + .kpi{padding:16px 10px 16px 0;border-left:0}
  .kpi:nth-child(even){padding-left:14px;border-left:1px solid rgba(255,255,255,.18)}
  .kpi:nth-child(5){grid-column:1 / -1;border-top:1px solid rgba(255,255,255,.18)}
  .kpi .k-value{font-size:24px}
  .grid-4,.grid-3,.grid-2,.questions,.team{grid-template-columns:1fr}
  /* Tarjetas en carrusel horizontal: la página se acorta y se ve la siguiente tarjeta asomando */
  .segments,.svc-group,.findings,#diagnosticos .grid-3,.rigor{grid-template-columns:none;grid-auto-flow:column;grid-auto-columns:84%;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;margin-inline:-16px;padding:2px 16px 14px;scroll-padding-inline:16px;scrollbar-width:thin}
  .segments > *,.svc-group > *,.findings > *,#diagnosticos .grid-3 > *,.rigor > *{scroll-snap-align:start;opacity:1;transform:none}
  .nino-kpis,.nino-kpis.four{grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
  .nino-kpi,.nino-kpis.four .nino-kpi{padding:14px}
  .nino-kpi .v,.nino-kpis.four .nino-kpi .v{font-size:24px}
  .nino-kpi .d{min-height:0}
  .ex-head{padding:16px 16px 14px}
  .ex-headline b{font-size:30px}
  .ex-list{padding:2px 16px}
  .ex-row .v{font-size:19px}
  .ex-cta{padding:14px 16px}
  .ex-cta .btn{width:100%}
  .ranking{padding:16px 14px 12px}
  .ranking .tabs{flex-wrap:nowrap;overflow-x:auto;margin-inline:-14px;padding:0 14px 4px;scrollbar-width:none}
  .ranking .tab{flex:none}
  .steps{grid-template-columns:1fr}
  .step,.step + .step{padding:0;border-left:0}
  .pages{grid-template-columns:repeat(3,1fr);gap:8px}
  .form{padding:20px}
  .form .row{grid-template-columns:1fr;gap:0}
  .bar-row{grid-template-columns:122px 1fr 68px;gap:8px;font-size:13px}
  .bar-row .vl{font-size:12px}
  .nb-row{grid-template-columns:104px 1fr 56px;font-size:13px}
  .footer-grid{grid-template-columns:1fr;gap:24px}
  .site-footer ul,.site-footer .cols-2{display:flex;flex-wrap:wrap;gap:4px 14px}
  .faq details{padding:14px 16px}
  .faq summary{font-size:17px}
  .trust .wrap{font-size:14px}
  .person{grid-template-columns:72px 1fr}
  .avatar{width:72px;height:72px;font-size:20px}
  .quote{font-size:20px}
  .data-table{font-size:14px}
  .data-table th,.data-table td{padding:9px 8px}
  .data-table th[scope=row]{font-size:14px!important;min-width:130px}
  .page-hero h1{font-size:clamp(30px,8.6vw,40px)}
}
@media (prefers-reduced-motion:reduce){
  *{scroll-behavior:auto!important;transition:none!important;animation:none!important}
  .reveal{opacity:1;transform:none}
}